the only thinks that comes to mind is if the reporter asked "is that Emir the guy who appears in the end of No More Heroes?" Or maybe because Garcian Smith is from Killer 7, and Killer 7 is owned by Capcom. or Maybe because Suda's game are new to UK and US but Kill the past is based in all his games that were released just in Japan. and Suda is crazy :P

Then the guy who looks like Garcian is just a reference to connect the game to killer 7 maybe cus Travis from Killer 7 looks way to similar to Travis Touchdown Look closely to his T-shirt it has the same style of the T-shirts that Touchdown uses and even the log Bad Girl ....... something is going insane :P

I was originally convinced that NMH Travis was the same Travis of Killer7, but the secret ending destroyed my theory. However they are really similar. Not only for the ossession of t-shirts. If you see Travis' description in HIK7 you'll be surprised.